Friday 19 July 2013

                       "Probability and its Application in Business"
                                                      
    In this session of Business Statistics we started with the topic Probability. As there are 3 methods:
·         Ratio chance
·         Percentage chance
·         Probability
We will be dealing mainly with the probability in our course
The 3 Approaches which we will be using to solve the problems in our business organizations are:
A priori (Prior information): Something which we know through commonsense or that can be derived by deductive reasoning.
For example: If a company A is trying to get the project from Client X and there is only 1 business competitor of A that is company B and also if it is known that in past Client X has already broken relationship with Company B then there is a high probability that company A will get the project from Client X.

Empirical (Information Collected): Objectively drawn from data available. It gives a point estimate.
For example: If we have to hire employees for aviation industry and 10 candidates have applied for the job and if we know that out of 10, 5 employees have already prior work experience in some private airways and remaining 5 have worked in steel industry then based on analysis of profiles of candidates we can easily hire those 5 employees who have prior relevant work experience in the aviation industry.

Subjective (Judgment): Subjective probability gives a range based on number or data which is not fixed and may take different value in different situation.
For example: Investing in share market or mutual funds is one of the examples because investment world is filled with people making incorrect subjective judgments. 

3 Event properties:
Mutually Exclusive events:  Two events are 'mutually exclusive' if they cannot occur at the same time. An example is tossing a coin once, which can result in either heads or tails, but not both.
For example: Profit and Loss associated with the organization is a mutually exclusive event. Particular department of an organization face either profit or loss in the quarter results.

Independent events:  In probability theory, two events are independent (alternatively statistically (alternatively statistically independent, marginally independent or absolutely independent) means that the occurrence of one does not affect the probability of the other.
For example : If in a Computer Software firm ,IT department Manager faces problem due to lack of upgraded computer system available for his team and at the same time Security Manager of the firm faces problem due to lack of availability of security guards . Both the problems belong to same Software firm but still both the problems are independent of each other.

Dependent events: Two events are dependent if the outcome or occurrence of the first affects the outcome or occurrence of the second so that the probability is changed.
For example : If an employee of a particular organization is facing some personal problems in his life due to which he is not able to concentrate on his work which in turn results in delay in achieving timelines of his work which indirectly impacts the project of the organization. Hence all the events are dependent and the outcome or occurrence of the first affects the outcome or occurrence of the second. 

3 laws of probability:
Additional law: A statistical property that states the probability of one and/or two events occurring at the same time is equal to the probability of the first event occurring, plus the probability of the second event occurring, minus the probability that both events occur at the same time. Mathematically, this property is denoted by:
P(Y u Z)=P(Y) +P(Z)-P(Y n Z)

Conditional law: A conditional probability law is the probability law in which an event will occur, when another event is known to occur or to have occurred. If the events are A and B respectively, this is said to be "the probability of A given B". It is commonly denoted by P(A|B), or sometimes PB(A). P(A|B) may or may not be equal to P(A), the probability of A. If they are equal, A and B are said to be independent. For example, if a coin is flipped twice, "the outcome of the second flip" is independent of "the outcome of the first flip".

For example:
Let's consider the following scenario: Cyber Video Games, Inc., has been running a television ad for its latest game, “Ultimate Hockey.” As Cyber Video's director of marketing, you would like to assess the ad’s effectiveness, so you ask your market research team to make a survey of video game players. The results of their survey of 50,000 videogame players are summarized in the following chart.
                                                  Saw Ad         Did Not See Ad
Purchased Game                     1,200               2,000
Did Not Purchase Game          3,800               43,000

Conditional Probability in this case = (   Number of people who saw the ad and purchased the game   /    Total number of people who saw the ad ) = 1200/5000 = 0.24

Multiplicative law:  The Probability of both events occurring can be calculated by  rearranging the terms in the expression of conditional probability .
P(A and B) = P(A given B) * P(B)
Bayes’ theorem :  It gives us the actual probability of an event given the measured test probabilities. For example, you can:
§  Correct for measurement errors. If we know the real probabilities and the chance of a false positive and false negative, we can correct for measurement errors.
§  Relate the actual probability to the measured test probability. Bayes’ theorem lets us relate Pr(A|X), the chance that an event A happened given the indicator X, and Pr(X|A), the chance the indicator X happened given that event A occurred. Given mammogram test results and known error rates, we can predict the actual chance of having cancer.


Venn diagram: Venn diagrams were invented by John Venn as a way of picturing relationships between different groups of things. "Venn diagrams" are actually "Euler" diagrams.
            Mathematical term for "a group of things" is "a set", Venn diagrams can be used to illustrate both set relationships and logical relationships.
            When drawing Venn diagram, there will be two, three or four overlapping circles.





Fig 1: Venn diagram representing 2,3 and 4 cases respectively

These venn diagram can be used for calculating probability in real time situation.



Session taken by: Professor Uday Bhate

Blog written by : Nitin Boratwar
Roll no. : 2013179

Group Members
Nidhi
Nitesh Singh Patel
Palak Jain
Pallavi Bizoara











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